I am a creative director in animation, graphic design, illustration, movies, branding, writing, architecture – you name it.
My specialisation is simplifying complicated messages into something more easily digestible.
I’ve worked for a number of large Dutch organisations in a wide array of fields. From health care to government, from sports to consumer products.
You’ll be surprised to know how many things I think are cool, street furniture, wayfinding and energy for example.
Design ought to look good yet first and foremost be functional. As a pragmatist I always familiarise myself with the client, topic and its context.
And as a Dutch designer you can expect Dutch Design from me, with a flair for the practical.
I’m an all-round creative director with a passion for telling complicated stories.